How SEVEN Transformed Their Organic Revenue with CMCollective

By partnering with CMCollective, SEVEN gained more than just increased revenue—they gained a roadmap for sustainable growth. With a clear digital strategy in place, SEVEN can now confidently move forward, knowing their marketing efforts are set up for long- term success.

CHALLENGES

SEVEN, a luxury hair care brand, knew they had something special —a line of high-performance, luxurious products designed to help people look and feel their best. But there was a problem: the crowded hair care market was making it hard for SEVEN to stand out and reach new customers. They needed a clear, effective way to increase their visibility online, drive organic growth, and ultimately boost revenue.

SOLUTION

SEVEN partnered with CMCollective, a team of digital marketing experts who specialize in cutting through the noise and helping brands succeed online. CMCollective understood SEVEN’s mission and worked closely with them to create a simple, effective strategy that would get results.

1. Targeted SEO Strategy: CMCollective focused on improving Stop Bugging Me’s non-branded search traffic. This involved conducting keyword research to find high-value, relevant terms and optimizing Stop Bugging Me’s website to improve search engine rankings for these keywords.

2. Enhanced Online Presence: Beyond keywords, CMCollective worked on enhancing the website’s overall SEO, making sure it was structured to capture search traffic and appeal to potential customers looking for pest control services.

RESULTS

The results were impressive:

75% Increase in Organic Revenue:

Thanks to CMCollective’s SEO efforts, SEVEN saw a 75% boost in organic revenue, proving that an effective SEO strategy could significantly impact their bottom line.

Expanded Marketing Budget:

The success of their organic strategy gave SEVEN the confidence to increase their marketing budget by 80%, allowing them to invest even more in growth.

4.2x ROAS:

SEVEN’s new paid media campaigns brought an incredible return on investment, with a 4.2x return on ad spend. By targeting the right audience with the right message, they were able to maximize their advertising dollars.

CONCLUSION

This transformation proves that with the right guide, a clear plan, and a commitment to execution, SEVEN was able to break through the industry noise, reach new customers, and significantly grow their revenue. SEVEN’s journey shows how any brand can stand out in a competitive market when they have a trusted guide and a simple, focused strategy.